Michelle Hoskin, Founder and CEO of Standards International, also known as Little Miss WOWW!®, is well known for her endless enthusiasm and energy, infectious personality, and unique outlook on what she describes as a ’magical profession’.
With 25 years’ experience working alongside some of the world’s most successful financial services organisations, Michelle is an internationally recognised author, speaker and coach. She is also a leading expert in the design and implementation of international framework-based best practice standards. In 2022, she was awarded the ‘Outstanding contribution of the year’ with Money Marketing, noting her dedication to the sector.
Michelle is pioneering a drive towards increased professionalism and operational excellence through her continued work at Standards International – the UK’s leading training, consultancy and certification body for British, international and sector-specific financial services standards – of which she is the founder.
Relentless in her pursuit of a global movement of change within financial services, Michelle is fully committed to supporting financial professionals worldwide to achieve things they only dreamed were possible, and to working with them so that they become the best possible version of themselves.